Wissol Auto Station Design Guideline

Client: Wissol

Program: Design guidelines

Team: Devi Kituashvili, Gogiko Sakvarelidze, Maria Pelangia, Girogi Zakashvili, Mariam Gongladze, Teona Rekhviashvili 

 

In accordance with Wissol's rebranding and visual style update, there was a need to develop a design guideline for around 100 existing auto and gas stations.

Separate designs have been developed for 4 types of Wissol’s gas stations. The design takes into consideration the different branding elements and the functionality of the stations themselves. The goal of the design is to maintain the structures of the stations while lighting them visually. 

The different brand outlets located at the station are incorporated under one design guideline.

The existing structure of all four typologies - metal columns and the arrangement of various roofs placed on them - was preserved. The columns were freed from their old wrapping, and the roof was updated with design elements – colors and the integration of the symbol - north star – as indicated in the brand guidelines.

The design change also affects the floor surfaces, the main contour of the stations is covered with polished concrete, and the gas service areas are numbered and marked according to updated branding. The expressive elements of the design are reflected in the different locations of the stations, the columns are wrapped with painted aluminum plates; Prohibitory signs are placed on the convoys, in an easily visible place during the fueling process; Advertising areas are placed between the columns. To accommodate advertising banners, the back walls of the stations are covered with a lattice-type material, which is structurally stable and flexible, while also allowing for the application of a printed image.

OPT, payment terminals, trash cans, shelves, and points of placement of various products are gathered and combined in one station. According to the layout and specifics of each station, the mentioned facility is organized in different ways.